Nearly 80% of women are wearing the wrong bra size
Thirdlove wants to change this
Originally launched in 2013 by unhappy bra owner Heidi Zak and her husband David Spector, Thirdlove sells directly to consumers, and is most famous for their revolutionary Fit Finder and trademark 1/2 cup sizes.
Backed by their "Perfect Fit Promise," Thirdlove encourages women to wash and wear their bras for 60 days risk-free, giving women the opportunity to feel the Thirdlove difference
How can we create an app that offers all women the opportunity to find the perfect bra?
UNDERSTANDING USERBASE
Priya, 31
Model & Activist
It's always a challenge for me to find a bra that fits & blends with my skin-tone
Picky Patron
Aashima, 41
Office Manager
My days move smoothly when everything is crystal clear
Mighty Mom
Chloé, 29
Senior Recruiter
I always choose on comfort...but it doesn't hurt to be a little flirty too!
Deets & Deals
Svetlana, 34
Pediatrician
My days revolve around my patients; I can't waste time on a ill fitting bra
Busy Bee
