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Overview
Robinhood, originally founded in 2015, has grown steadily amongst young millennials, but an incident with Gamestop in January 2020 left Robinhood looking like the villain
Jan '21 Bad Press
How can we restore consumer confidence?
70% surveyed said...
Launching an education feature within the app that educates inexperienced users
Loss
Consumer Confidence
Loss
Growth/Revenue
Loss
Lifetime growth/revenue of Robinhood
UNDERSTANDING USERBASE
Henry, 31
"Future Focused"
Generational wealth starts with me; I don't want anything limiting my potential
Benji, 26
"The Come-up Kid"
You miss 100% of the shots you don't take
Emily, 27
"Stock Savvy"
My Pop was big into investing, guess it runs in the family...
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